Why Most Business “Awards” Are a Scam, Preying on Pride

Years ago, one of my clients used to pridefully boast that he’d been recognized as one of the top consultants in his field. Here’s how that sort of thing usually transpires:

• First, you get a letter and/or a call with the exciting news — you’ve been selected!
• The letter goes on to say that only a small percentage of people in your field have…