FROM THE ARCHIVES: Ditch Your Pricey CFRE: Here's How Nonprofits Can Really Impress the Funding Community with Web Site Best Practices     MARKETING SNIPPETS: Winning isn't everything, but wanting to win is. -Vince Lombardi     GRANNYISM #60: Good things come to those who wait.~via SweetLeaf

The Patient Is Dying -- and, by "Patient," We Mean Your Web Site. Our Prescription: Read these Web Site Remedies for Health Care Providers

Doctors, dentists, mental health professionals, counselors, and other health care providers have some of the widest-ranging sites imaginable in terms of various elements usually present on the web site. Most likely, this reflects the practitioner's affiliation, or lack thereof, with a larger health care organization. Those affiliated with large hospitals may have no web site to speak of, save a possible brief mention somewhere within a huge hospital site or maybe on some HMO directory.

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Financial Services People: Say All You Want About "Occupiers", But Maybe It's Time You Occupy Your Web Site. Here's How to Do it Right!

This article ought to be fairly straightforward, as I've already covered web site best practices for professional services firms in general. (See here for that.) Financial services firms ARE professional services firms, so all of the items in that article apply here. I'll quickly share a list of critical web site elements for financial services firms, and then discuss some particulars below.

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10 Ways to Utterly Fail for Residential Real Estate Companies Desiring Useful Web Sites

From time to time, I've wondered what life might've been like if I'd gone into real estate. After college, we lived in the Washington, D.C., area and became friends with some realtors. They seemed not much older than we were (young 20s, then), yet doing remarkably well for themselves. I remember thinking a decent salesperson could probably do well in that very active market so long as he or she could figure out how to get quality listings and/or active buyers (or, ideally, both). After all, the houses and neighborhoods basically spoke for themselves. Ergo, if you had desirable listings, the homes would sell. Or if you had motivated buyers, the sales would happen organically. (Needless to say, I'm over-simplifying.)

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Should I Beef Up My LinkedIn Profile?

If you're a business professional and Facebook isn't really your cup of tea, that doesn't mean you can't participate in social media. After all, there's always LinkedIn, which is basically the businessperson's version of Facebook. It has most of the functionality you'd find elsewhere (e.g., sharing articles, "liking" things, messaging other members, etc). Instead of developing this into an info-piece on a specific LinkedIn topic, I'm inclined to simply list some notes for you about LinkedIn -- some various best practices and considerations for professionals looking to pay more attention to this site (and perhaps to social media marketing in general). Those items are, in no particular order:

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Should You Buy a New Domain Name Using One of The New Top Level Domains like .Guru, .Photography, .Estate, etc?

This morning, I received an email from GoDaddy announcing some new top level domains on the market. A Top Level Domain is the dot-whatever part of your domain name -- e.g., ".com" or ".org" or ".gov". To date, there have been only a handful of them, as well as all sorts of country-specific ones.

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Manufacturing Industry Web Sites: Easy As Pie

Existing within such a complex, nuanced industry in so many ways (legal / regulatory, tax / accounting, technology / business process, etc.), manufacturing companies thankfully have things 10x easier than companies in most other industries when it comes to web sites. While it's true that, like any business, a given manufacturer could really push the envelope via a web site, the reality is that most care to maintain only a modest presence online. Such sites tend to be largely static in nature, which means maintenance costs are likely going to be low. Generally, manufacturers are staffed with management and laborers, which means the web site is more likely to be outsourced to a web developer. Most of the ones we've done over the years were fairly quick / easy projects. As such, compiling a list of important elements for a manufacturing web site is a fairly easy job. Let's take a look:

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