- Published: Monday, 29 June 2015 23:55
- Written by Jim Dee
When you're a web developer, *all* people like to talk to you about web site issues. We get feedback from a broad range of people -- clients, of course, but also just normal business colleagues. In recent months, I seem to be hearing from quite a lot of people (especially those with merchandise to sell) that they're considering abandoning their own development efforts and simply moving their sites to somewhere else like Shopify or Squarespace. This naturally raises the question: Is normal ecommerce web development basically dead?
A lot of web developers and site owners are in a total panic these days about Google's algorithm change relating to favoring mobile-friendly web sites over those not deemed mobile-friendly. Marketing Portland has adjusted about 15 or 20 sites for compliance and, actually, it hasn't proven to be a huge deal. But, if it's a concern for you, read on...
This article is meant for business owners as an intro-level primer on how to envision a web design that accomplishes two oft-desired goals: (1) it looks professional (attractive, mobile-friendly, etc.), and (2) it's also simple / easy to maintain. There are many ways to envision any web site, of course. But, again, if you're interested in one that looks great and is extremely easy to maintain (which often translates into $$$ savings in terms of administration and configuration), then this may interest you.
Today at Marketing Portland, we would like to provide some pointers for business professionals who are wondering if their web sites are too old. After all, design and tech trends change regularly, and keeping on top of such changes can send messages to potential customers (positive messages if you do, negative if you do not). Those messages are often understated, of course, but people do pick up on these things.
Marketing Portland is back this week from "Techmanity," a conference held in Silicon Valley for "innovators who imagine technology not just for profit but to improve the human condition." I thought I'd include a brief write-up of some highlights here, mainly by listing some of the personalities who presented during the sessions. I caught most of the sessions offered, but missed a few as I was browsing the small exhibition of startup businesses in the convention center lobby.
If your business is in the market for a new web site and is currently considering building a Wordpress website ... well, great! You're most likely on the right path business-wise, as there are many advantages to this step. But, consider the following...
Marketing Portland is a web development and marketing agency located in Portland, Oregon. We provide web development / web design, Joomla! development, traditional marketing, digital marketing, strategic consulting, and business advisory services.
Marketing Portland 2283 SE Cesar E. Chavez Blvd., Portland, OR 97214 (503) 891-7153 Jim@MarketingPortland.com
Home Page Slide Photo Credits: Slide entitled "Seeking a Marketing Agency": Photo courtesy of Worak on Flickr (Creative Commons, photo adapted for this site). Slide entitled "Want a Web Site You Can Brag About?": Photo courtesy of Scjody on Flickr (Creative Commons, photo adapted for this site). Slide entitled "Interested in Higher Search Engine Rankings?": Photo courtesy of Joybot on Flickr (Creative Commons, photo adapted for this site). Slide entitled "Ready to Dive Into Business Development?": Photo courtesy of Chris Breeze on Flickr (Creative Commons, photo adapted for this site). Slide entitled "Could Leveraging Today's Technology Improve Your Bottom Line?": Photo courtesy of Steve p2008 on Flickr (Creative Commons, photo adapted for this site). Slide entitled "Seeking Commentary, Opinion, Advice, and How-Tos?": Photo courtesy of Found Animals on Flickr (Creative Commons, photo adapted for this site).