Welcome to Array Web Development's Dedicated Blog Site at MarketingPortland.com.
FROM THE ARCHIVES: Has Your Site Disappeared from Google? Google reporting 404 errors when your site is still there?     MARKETING SNIPPETS: Most men pursue pleasure with sure breathless hastes that they hurry past it. ~Soren Kierkegaard     GRANNYISM #28: Don't cross your eyes; they'll stick.~via SweetLeaf

Should Businesses Hoard Domain Names?

This is something I get asked about by clients and business owners probably once/month on average, for the past several years. More often, I'm not exactly "asked" per se, but rather told about such efforts after the fact -- meaning that the person has already spent the money on new domain acquisition.

Read more: Should Businesses Hoard Domain Names?

Top 12 Ways to Drive Traffic to Your Web Site

People ask me all the time: "How can I drive traffic to my site?" Well, there are many, many ways. Here are a dozen or so, off the top of my head -- just the basics, really. I may return to this article later if I've forgotten any major items, but I really wanted to list these here to form a little home for these types of ideas. Enjoy the list... :-)

As for the picture here... well, I suppose it's a commentary on the difference between web-based and real-life marketing. In real life, you can always give away donuts to draw people in. On the Internet, the best substitute is maybe a colorful donut *picture*. (I took this pic during a visit to Portland's famous "Voodoo Donuts.")

Read more: Top 12 Ways to Drive Traffic to Your Web Site

Did We Request Passwords / Credentials From You? Here's How to Send Passwords via Email

Quite regularly, we ask current or potential clients to send us various server, website, FTP, and other online account passwords necessary for us to provide the consulting services requested. However, we do NOT recommend ever sending passwords via email (unless for some reason the password is specifically temporary in nature). Instead, here is how we prefer to receive them:

Read more: Did We Request Passwords / Credentials From You? Here's How to Send Passwords via Email

With Sites Like Squarespace, Shopify, etc., ... Is Custom eCommerce Web Development Dead?

When you're a web developer, *all* people like to talk to you about web site issues. We get feedback from a broad range of people -- clients, of course, but also just normal business colleagues. In recent months, I seem to be hearing from quite a lot of people (especially those with merchandise to sell) that they're considering abandoning their own development efforts and simply moving their sites to somewhere else like Shopify or Squarespace. This naturally raises the question: Is normal ecommerce web development basically dead?

Read more: With Sites Like Squarespace, Shopify, etc.,... Is Custom eCommerce Web Development Dead?

Everyone Is In a Panic Over Google's Mobile-Friendly SEO Penalty

A lot of web developers and site owners are in a total panic these days about Google's algorithm change relating to favoring mobile-friendly web sites over those not deemed mobile-friendly. Marketing Portland has adjusted about 15 or 20 sites for compliance and, actually, it hasn't proven to be a huge deal. But, if it's a concern for you, read on...

Read more: Everyone Is In a Panic Over Google's Mobile-Friendly SEO Penalty

While Anything is Possible, Here's an Easy Way to Envision Web Site User Experience Design

This article is meant for business owners as an intro-level primer on how to envision a web design that accomplishes two oft-desired goals: (1) it looks professional (attractive, mobile-friendly, etc.), and (2) it's also simple / easy to maintain. There are many ways to envision any web site, of course. But, again, if you're interested in one that looks great and is extremely easy to maintain (which often translates into $$$ savings in terms of administration and configuration), then this may interest you.

Read more: While Anything is Possible, Here's an Easy Way to Envision Web Site User Experience Design

More Articles ...

  1. Is My Company's Web Site Too Old, Outdated, or Fugly?
  2. Highlights from Techmanity 2014 (part 1 of 2)
  3. Considering Wordpress for Your New Business Web Site?
  4. The Patient Is Dying -- and, by "Patient," We Mean Your Web Site. Our Prescription: Read these Web Site Remedies for Health Care Providers
  5. Financial Services People: Say All You Want About "Occupiers", But Maybe It's Time You Occupy Your Web Site. Here's How to Do it Right!
  6. 10 Ways to Utterly Fail for Residential Real Estate Companies Desiring Useful Web Sites
  7. Should I Beef Up My LinkedIn Profile?
  8. Should You Buy a New Domain Name Using One of The New Top Level Domains like .Guru, .Photography, .Estate, etc?
  9. Manufacturing Industry Web Sites: Easy As Pie
  10. How Does Affiliate Marketing Work, and How It Can Help My Site Make More Money?
  11. Generate Ownership IDs for your Electronic Devices
  12. Lack of Photos Is An Egregious Faux Pas in the Web Design World
  13. Teachers: Ready to Get Schooled on School Web Sites? How Many of These Essential Educational Web Site Features Does Your School Site Have?
  14. 10 Ways Government Agencies Can Get the Public to Actually Stop Hating Them
  15. Ditch Your Pricey CFRE: Here’s How Nonprofits Can Really Impress the Funding Community with Web Site Best Practices
  16. Construction Contractors: Not Winning Enough Work These Days? Could Be You've Got the Wrong Web-Based Tools to Get the Job Done Better
  17. Professional Services Firms: Build Your Client Base with Time-Honored Web Site Best Practices
  18. Restaurant and Bar Owners: Does Your Web Site Include the 10 Most Essential Elements of a Restaurant or Bar Web Site?
  19. Using Flickr to Embed Photos Slideshows on Your Web Site
  20. Are You a Good Potential Web Development Client for Marketing Portland?

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