FROM THE ARCHIVES: Generate Ownership IDs for your Electronic Devices     MARKETING SNIPPETS: Tactics without strategy is the noise before defeat" ~Sun Tzu     GRANNYISM #73: The sun will come out tomorrow.~via SweetLeaf

Top 12 Ways to Drive Traffic to Your Web Site

People ask me all the time: "How can I drive traffic to my site?" Well, there are many, many ways. Here are a dozen or so, off the top of my head. I may return to this article later if I've forgotten any major items, but I really wanted to list these here to form a little home for these types of ideas. Enjoy the list... :-)

As for the picture here... well, I suppose it's a commentary on the difference between web-based and real-life marketing. In real life, you can always give away donuts to draw people in. On the Internet, the best substitute is maybe a colorful donut *picture*. (I took this pic during a visit to Portland's famous "Voodoo Donuts.")

Read more: Top 12 Ways to Drive Traffic to Your Web Site

With Sites Like Squarespace, Shopify, etc., ... Is Custom eCommerce Web Development Dead?

When you're a web developer, *all* people like to talk to you about web site issues. We get feedback from a broad range of people -- clients, of course, but also just normal business colleagues. In recent months, I seem to be hearing from quite a lot of people (especially those with merchandise to sell) that they're considering abandoning their own development efforts and simply moving their sites to somewhere else like Shopify or Squarespace. This naturally raises the question: Is normal ecommerce web development basically dead?

Read more: With Sites Like Squarespace, Shopify, etc.,... Is Custom eCommerce Web Development Dead?

Everyone Is In a Panic Over Google's Mobile-Friendly SEO Penalty

A lot of web developers and site owners are in a total panic these days about Google's algorithm change relating to favoring mobile-friendly web sites over those not deemed mobile-friendly. Marketing Portland has adjusted about 15 or 20 sites for compliance and, actually, it hasn't proven to be a huge deal. But, if it's a concern for you, read on...

Read more: Everyone Is In a Panic Over Google's Mobile-Friendly SEO Penalty

While Anything is Possible, Here's an Easy Way to Envision Web Site User Experience Design

This article is meant for business owners as an intro-level primer on how to envision a web design that accomplishes two oft-desired goals: (1) it looks professional (attractive, mobile-friendly, etc.), and (2) it's also simple / easy to maintain. There are many ways to envision any web site, of course. But, again, if you're interested in one that looks great and is extremely easy to maintain (which often translates into $$$ savings in terms of administration and configuration), then this may interest you.

Read more: While Anything is Possible, Here's an Easy Way to Envision Web Site User Experience Design

Is My Company's Web Site Too Old, Outdated, or Fugly?

Today at Marketing Portland, we would like to provide some pointers for business professionals who are wondering if their web sites are too old. After all, design and tech trends change regularly, and keeping on top of such changes can send messages to potential customers (positive messages if you do, negative if you do not). Those messages are often understated, of course, but people do pick up on these things.

Read more: Is My Company's Web Site Too Old, Outdated, or Fugly?

Highlights from Techmanity 2014 (part 1 of 2)

Marketing Portland is back this week from "Techmanity," a conference held in Silicon Valley for "innovators who imagine technology not just for profit but to improve the human condition." I thought I'd include a brief write-up of some highlights here, mainly by listing some of the personalities who presented during the sessions. I caught most of the sessions offered, but missed a few as I was browsing the small exhibition of startup businesses in the convention center lobby.

Read more: Highlights from Techmanity 2014 (part 1 of 2)

More Articles ...

  1. Considering Wordpress for Your New Business Web Site?
  2. The Patient Is Dying -- and, by "Patient," We Mean Your Web Site. Our Prescription: Read these Web Site Remedies for Health Care Providers
  3. Financial Services People: Say All You Want About "Occupiers", But Maybe It's Time You Occupy Your Web Site. Here's How to Do it Right!
  4. 10 Ways to Utterly Fail for Residential Real Estate Companies Desiring Useful Web Sites
  5. Should I Beef Up My LinkedIn Profile?
  6. Should You Buy a New Domain Name Using One of The New Top Level Domains like .Guru, .Photography, .Estate, etc?
  7. Manufacturing Industry Web Sites: Easy As Pie
  8. How Does Affiliate Marketing Work, and How It Can Help My Site Make More Money?
  9. Generate Ownership IDs for your Electronic Devices
  10. Lack of Photos Is An Egregious Faux Pas in the Web Design World
  11. Teachers: Ready to Get Schooled on School Web Sites? How Many of These Essential Educational Web Site Features Does Your School Site Have?
  12. 10 Ways Government Agencies Can Get the Public to Actually Stop Hating Them
  13. Ditch Your Pricey CFRE: Here’s How Nonprofits Can Really Impress the Funding Community with Web Site Best Practices
  14. Construction Contractors: Not Winning Enough Work These Days? Could Be You've Got the Wrong Web-Based Tools to Get the Job Done Better
  15. Professional Services Firms: Build Your Client Base with Time-Honored Web Site Best Practices
  16. Restaurant and Bar Owners: Does Your Web Site Include the 10 Most Essential Elements of a Restaurant or Bar Web Site?
  17. Using Flickr to Embed Photos Slideshows on Your Web Site
  18. Are You a Good Potential Web Development Client for Marketing Portland?
  19. Everyone Else Wants to Be Your Official Web Site. What Are the Implications?
  20. Thoughts on App Marketing

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