FROM THE ARCHIVES: How Does Affiliate Marketing Work, and How It Can Help My Site Make More Money?     MARKETING SNIPPETS: Long live the <marquee> tag!     GRANNYISM #22: Don't count your chickens...~via SweetLeaf

Is My Company's Web Site Too Old, Outdated, or Fugly?

Today at Marketing Portland, we would like to provide some pointers for business professionals who are wondering if their web sites are too old. After all, design and tech trends change regularly, and keeping on top of such changes can send messages to potential customers (positive messages if you do, negative if you do not). Those messages are often understated, of course, but people do pick up on these things.

Read more: Is My Company's Web Site Too Old, Outdated, or Fugly?

Highlights from Techmanity 2014 (part 1 of 2)

Marketing Portland is back this week from "Techmanity," a conference held in Silicon Valley for "innovators who imagine technology not just for profit but to improve the human condition." I thought I'd include a brief write-up of some highlights here, mainly by listing some of the personalities who presented during the sessions. I caught most of the sessions offered, but missed a few as I was browsing the small exhibition of startup businesses in the convention center lobby.

Read more: Highlights from Techmanity 2014 (part 1 of 2)

The Patient Is Dying -- and, by "Patient," We Mean Your Web Site. Our Prescription: Read these Web Site Remedies for Health Care Providers

Doctors, dentists, mental health professionals, counselors, and other health care providers have some of the widest-ranging sites imaginable in terms of various elements usually present on the web site. Most likely, this reflects the practitioner's affiliation, or lack thereof, with a larger health care organization. Those affiliated with large hospitals may have no web site to speak of, save a possible brief mention somewhere within a huge hospital site or maybe on some HMO directory.

Read more: The Patient Is Dying -- and, by "Patient," We Mean Your Web Site. Our Prescription: Read these Web...

Financial Services People: Say All You Want About "Occupiers", But Maybe It's Time You Occupy Your Web Site. Here's How to Do it Right!

This article ought to be fairly straightforward, as I've already covered web site best practices for professional services firms in general. (See here for that.) Financial services firms ARE professional services firms, so all of the items in that article apply here. I'll quickly share a list of critical web site elements for financial services firms, and then discuss some particulars below.

Read more: Financial Services People: Say All You Want About "Occupiers", But Maybe It's Time You Occupy...

10 Ways to Utterly Fail for Residential Real Estate Companies Desiring Useful Web Sites

From time to time, I've wondered what life might've been like if I'd gone into real estate. After college, we lived in the Washington, D.C., area and became friends with some realtors. They seemed not much older than we were (young 20s, then), yet doing remarkably well for themselves. I remember thinking a decent salesperson could probably do well in that very active market so long as he or she could figure out how to get quality listings and/or active buyers (or, ideally, both). After all, the houses and neighborhoods basically spoke for themselves. Ergo, if you had desirable listings, the homes would sell. Or if you had motivated buyers, the sales would happen organically. (Needless to say, I'm over-simplifying.)

Read more: 10 Ways to Utterly Fail for Residential Real Estate Companies Desiring Useful Web Sites

Should I Beef Up My LinkedIn Profile?

If you're a business professional and Facebook isn't really your cup of tea, that doesn't mean you can't participate in social media. After all, there's always LinkedIn, which is basically the businessperson's version of Facebook. It has most of the functionality you'd find elsewhere (e.g., sharing articles, "liking" things, messaging other members, etc). Instead of developing this into an info-piece on a specific LinkedIn topic, I'm inclined to simply list some notes for you about LinkedIn -- some various best practices and considerations for professionals looking to pay more attention to this site (and perhaps to social media marketing in general). Those items are, in no particular order:

Read more: Should I Beef Up My LinkedIn Profile?

More Articles...

  1. Should You Buy a New Domain Name Using One of The New Top Level Domains like .Guru, .Photography, .Estate, etc?
  2. Manufacturing Industry Web Sites: Easy As Pie
  3. How Does Affiliate Marketing Work, and How It Can Help My Site Make More Money?
  4. Generate Ownership IDs for your Electronic Devices
  5. Lack of Photos Is An Egregious Faux Pas in the Web Design World
  6. Teachers: Ready to Get Schooled on School Web Sites? How Many of These Essential Educational Web Site Features Does Your School Site Have?
  7. 10 Ways Government Agencies Can Get the Public to Actually Stop Hating Them
  8. Ditch Your Pricey CFRE: Here’s How Nonprofits Can Really Impress the Funding Community with Web Site Best Practices
  9. Construction Contractors: Not Winning Enough Work These Days? Could Be You've Got the Wrong Web-Based Tools to Get the Job Done Better
  10. Professional Services Firms: Build Your Client Base with Time-Honored Web Site Best Practices
  11. Restaurant and Bar Owners: Does Your Web Site Include the 10 Most Essential Elements of a Restaurant or Bar Web Site?
  12. Using Flickr to Embed Photos Slideshows on Your Web Site
  13. Are You a Good Potential Web Development Client for Marketing Portland?
  14. Everyone Else Wants to Be Your Official Web Site. What Are the Implications?
  15. Thoughts on App Marketing
  16. Touring Silicon Valley's Larger Corporate HQ Sites
  17. Calling Entrepreneurs with Web Site Ideas
  18. New Business Card!
  19. 11 Critical Youtube & Video Site Best Practices
  20. Aaaaannnnnd ... ACTION! Marketing Portland Discusses HUGE Video Marketing Opportunities

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