Welcome to Array Web Development's Dedicated Blog Site at MarketingPortland.com.
FROM THE ARCHIVES: Can You Make Your Own HTML Tags?     MARKETING SNIPPETS: A profit isn't what you take from your customers; it is what you earn by making a difference for them. ~Terry Paulson, Ph.D.     GRANNYISM #76: If you can't say anything nice, don't say anything at all.~via SweetLeaf

Ahh, you've found my 404 page, which means something went haywire. I suggest visiting my home page and starting again.


BUT, while you're here... What could be a better time to discuss custom 404 pages? You know, this is a detail of web design that so many developers ignore. But, there are many, many reasons NOT to ignore 404s. For example, 404s often mean that a site changed a link -- which is probably not a big deal, but it can mean that your site is losing a lot of good incoming link traffic.

For example, imagine if I wrote an article on Joomla development here in Portland, and it got picked up by a local paper. I'd certainly want all of that incoming traffic to see that article! But, if I changed the URL (say, during a restructuring), then all new incoming traffic (to the old URL) would see my boring 404 page (unless I customized it like I'm doing here). Not good, right?

Of course, the best solution for a former popular page is to redirect it to the new URL. So, if you're in the market for a new web site, and you already have some popular web pages, I strongly recommend that you talk to your web developer about your already-popular pages, and plan out an approach for retaining this important traffic. There are many ways of accomplishing this, from using special extensions to simply building specific redirects using a file called ".htaccess" This is a key issue, okay? So, if your web developer doesn't know about .htaccess, then you should tell him or her to learn about it!


Finally, here's a little tutorial on how to create your own custom 404 page (just like this one) using the Joomla CMS. It's a great page to bookmark if you're a Joomla developer!

Useful Connections!

Get Help with Your Company's Web Site

Thanks for reading Array Web Development's "Marketing Portland" blog. Need help with a web project? Click here to contact us today and tell us about it.

On Facebook?

Please visit / like our Facebook page.

On Medium.com?

Follow Jim on Medium to read more web, business, and marketing articles.

Get Free Web Tips and Marketing Advice

We're actually migrating this blog to our new online publication, "Web Designer / Developer Magazine". Pop your email below and you'll get our newsletter (about once/month) with our latest writings on web development, SEO, technology, and more! Zero spam, just great advice and info.

Professional web development, Joomla! development, traditional marketing, and business development services.
Call (503) 902-HTML now to discuss your project!