Ahh, you've found my 404 page, which means something went haywire. I suggest visiting my home page and starting again.
BUT, while you're here... What could be a better time to discuss custom 404 pages? You know, this is a detail of web design that so many developers ignore. But, there are many, many reasons NOT to ignore 404s. For example, 404s often mean that a site changed a link -- which is probably not a big deal, but it can mean that your site is losing a lot of good incoming link traffic.
For example, imagine if I wrote an article on Joomla development here in Portland, and it got picked up by a local paper. I'd certainly want all of that incoming traffic to see that article! But, if I changed the URL (say, during a restructuring), then all new incoming traffic (to the old URL) would see my boring 404 page (unless I customized it like I'm doing here). Not good, right?
Of course, the best solution for a former popular page is to redirect it to the new URL. So, if you're in the market for a new web site, and you already have some popular web pages, I strongly recommend that you talk to your web developer about your already-popular pages, and plan out an approach for retaining this important traffic. There are many ways of accomplishing this, from using special extensions to simply building specific redirects using a file called ".htaccess" This is a key issue, okay? So, if your web developer doesn't know about .htaccess, then you should tell him or her to learn about it!
Finally, here's a little tutorial on how to create your own custom 404 page (just like this one) using the Joomla CMS. It's a great page to bookmark if you're a Joomla developer!
Marketing Portland offers four basic web development packages to suit almost any corporate / business web site. Visit our Web Plans page and select the plan that's right for your business!Learn More
We rarely hold back when it comes to sharing opinions about what works and what doesn't on various industry web sites. So, if you're interested in what we may think about YOUR industry, and what makes for a great web site in that niche, see if we've covered your specialty below. And, if not, let us know and maybe we'll devote a post to it!
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Here are a few reflections from Jim on nearly 20 years of client service! Hopefully, that mean's we're "experienced" -- not old. :-)Learn More
While formal proposals are commonplace in the business world, how many have you seen? How do you know where the bar is in terms of what you're up against? How well do your company's proposals measure up against your competition? How might your success rate be improved by making improvements to your proposals? Interested in gaining the opinion of someone who's done 700+ B2B proposals?
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Marketing Portland has a direct mail program so innovative, we've devoted an entire web site to it. Meant as an addition to your existing corporate marketing and business development plans, this program focuses exclusively on marketing to elite area executives -- those companies and executives recognized by everyone in town. Visit our Top25 site for details on this program.
What are web site themes? Can you use them? Should you use them? This article gives an explanation of what themes are and why you might want to use one (or not use one). This is a great first article to read if you're thinking about getting a completely new web site, or even your very first web site!
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Curious about what SEO means? This article offers a basic introduction. :-)Learn More
Is your web site communicating well with Google? This is actually a fairly complex question. But, in this article, we share one typical example of what we mean.
Marketing Portland is a marketing agency located in Portland, Oregon. We provide traditional marketing, digital marketing, web development / web design, Joomla! development, strategic consulting, and business advisory services.
Marketing Portland 2283 SE Cesar E. Chavez Blvd., Portland, OR 97214 (503) 891-7153 Jim@MarketingPortland.com