My wife spent some time selecting and purchasing a sari (sometimes spelled saree) in India recently, and I got to observe the process. A sari, for anyone that doesn't know, is a piece of traditional women's wear in India. They range from normal, every-day type saris all the way up to elaborate wedding saris. I'd estimate the typical range would be maybe 400 to 2,000 rupees (about $6 to $30 U.S.) for the lower-end every-day-use ones, to maybe 6,000 - 20,000 for the fancier ones appropriate for special events, and then there an insane level that goes up into the lakhs (several thousand dollars, and up). We were shopping for the $100 or so variety.
It struck me that *many* of my observations regarding sari-shopping experiences relate to sales. So, as this area of my blog is dedicated to sales and business development best practices, I thought I'd offer up some accounts of these experiences, from which the reader may elect to draw any number of conclusions. All I can tell you at this point is what I've seen. The sometimes-debateable aspect of these stories will be what's most interesting, I think; it may not always be clear whether the observations herein are (1) best practices that could be emulated somehow in other sales processes, or (2) examples of practices that are dire need of improvement. For that, you may decide for yourself!
Read more: Sales Observations Based on Buying a Sari in India